On Sept 25th, the senior seminar on Chinese brand promotion was held in Beijing. Organized by CAAM, the meeting was hosted by the Executive Vice Chairman and Secretary General Mr. Dong Yang. Some leaders attended the meeting and delivered speeches, including the Vice Director of General Office of MIIT Mr. Tao Shaohua, the Director of Press Division of MIIT Mr. Xu Chaofeng, the Executive Vice Chairman of CMIF Mr. Chen Bin, etc. Besides, senior leaders from 13 Chinese brand auto manufacturers and over 20 medias also participated in. The total participants exceeded 50. 

Executive Vice Chairman and Secretary General of CAAM Mr. Dong Yang

Executive Vice Chairman of CMIF Mr. Chen Bin

Vice Director of General Office of MIIT Mr. Tao Shaohua

The meeting was held under which the growth of Chinese brand automobiles was slowing down and its market share decreased. Hence, it aimed at intensifying the promotion of Chinese brand and building a good media environment, so as to let consumers have an objective evaluation and help Chinese brand develop. 

Vice Chief of Marketing Management Department of FAW Mr. Dong Xiuhui

Executive Director of Public Relations Department of SAIC Ms. Zhu Xiangjun

President Assistant and Chief of Brand Department of Chang’an Mr. Tan Benhong

Vice Chief of Brand Management Department of BAIC Mr. Zhao Yan

Deputy General Manager of Passenger Cars of GAC Mr. Liang Weibiao

BTL Chief of Brilliance Automobile Sales Ms. Chen Xiaozhuo

Marketing General Manager of SINOTRUK Mr. Bao Hongliang

Deputy General Manager of JAC Passenger Cars Sales Mr. Li Jianhua

General Manager Assistant of Chery Mr. Liu Zhijia

CPO Public Relation of Geely Mr. Yang Xueliang

Media Manager of Great Wall Sales Mr. Zhao Lijia

Public Relation Manager of BYD Mr. Liu Junchi

Chief of Planning Department of Lifan Mr. Zhang Deyan

Deputy Chief Editor of China Automotive News Mr. Sun Yong

General Publisher of Global Auto Media Mr. Wu Yingqiu

Chief Editor of Choose Auto Mr. Guan Xuejun

Vice President and Chief Editor of China Business Herald Ms. Li Miaomiao

Senior Media Person of Xinhua News Agency Mr. Zhang Yi

Chief Editor of Auto Business Review Mr. Jia Ke

The representatives carried out analysis and discussion on developing bottleneck and market decreasing of Chinese brand. They also shared their own experience on promoting Chinese brand and discussed the possible cooperative modes between auto manufacturers and medias. Moreover, they posed some active suggestions on how to create a good policy and market environment.
        The Deputy Secretary General of CAAM Ms. Liu Xiaomiao and the Director of Network Department Ms. Zhang Meiju attended the meeting as well.