2015“Chinese Dream, Chinese Car”Circuit Exhibition of Chinese Brand----the 4th Station Opened in Zibo, Shandong Province
2015/06/04   From:CAAM

2015 “Chinese Dream, Chinese Car” Circuit Exhibition of Chinese Brand----the 4th Station was opened in Zibo on May 23rd to 24th.
        2015 “Chinese Dream, Chinese Car” circuit exhibition is one of the most influential Chinese brand exhibitions, and continuously to create new value and experience for exhibitors, media and the audience.
        As the circuit exhibition was started in May, it seemed to be a very suitable time for the Chinese brand car manufacturers to carry out new promotion plan, and to adjust annual marketing goals. It was also clear that the manufacturers would pay more attention to the new car marketing.
        The exhibition was divided into three different parts, which were on-site show and sale, car brand exhibition, and test driving. To achieve the purpose of interactive experience and brand promotion, major Chinese brands manufactures introduced their debut products and provided a preferential activity to let the consumers enjoy a favorable purchase price, meanwhile to better understand and support Chinese brand vehicles.
        Divided into spring and autumn sessions, the circuit exhibition would go through twenty cities from seven provinces that were Shanxi, Shandong, Hebei, Henan, Hubei, Jiangsu and Zhejiang, of which the spring session would last from May to June and the autumn session would be September and October. The circuit exhibition had received strong support from Chinese brand OEMs and automotive associations of chosen cities.
        To be specific, the twenty cities were Yuncheng and Linfen in Shanxi, Jining, Zibo, Weihai and Weifang in Shandong, Handan, Baoding, Tangshan and Zhangjiakou in Hebei, Jiaozuo and Kaifeng in Henan, Shiyan and Xiangyang in Hubei, Taizhou, Changzhou and Suzhou in Jiangsu as well as Huzhou, Jiaxing and Wenzhou in Zhejiang.
        “Chinese Dream, Chinese Car” circuit exhibition was an exchange platform, which was co-built by CAAM and local government. Therefore, the exhibition not only attracted many exhibitors, but also the media.
        Since into 2015, a number of auto related policies had been issued, which offered a good opportunity to Chinese brands. Therefore, the circuit exhibition not only extended the duration, but also upgraded the hardware facilities. At the same time, the organizer would hold the event of “car change season” as of Zibo station to offer test driving to try to make those consumers who had the willingness to change cars enjoy the best experience. Let's hope the later activities.