Under the theme of “China Brand, Global Sharing; Focusing on Dual Circulation, Leading New Consumption”, the 2021 China Brand Day events were held from May 10 to 12 in Shanghai. The three-day events, held both online and offline, attracted more than 1,500 enterprises, including middle and small-sized innovative ones.

As many as 19 centrally administered state-owned enterprises with distinctive qualities displayed their brands in the central exhibition area. FAW Group Corporation, as the only state-owned automobile manufacturer, displayed its latest R&D outcomes, including the high power 300kW electric power system, the FEEA3.0 architecture (Feiren Plan), the Qisi · smile interaction experience platform, and the hydrogen engine  at the exhibition.

The 300kW high power electric drive system will serve as the core driving power for FAW’s luxury smart EVs in the future. By adopting a high-speed motor with maximum rotating velocity of 20000r/min, eight-layer hairpin winding and other advanced technologies, the system take a lead in the industry with its motor power weight ratio up to 7kW/kg.

The FEEA3.0 Architecture (FeiRen Plan) is the third-generation of FAW’s intelligent connection platform. Based on the platform, FAW is ready to work together with industrial partners to build an open software ecosphere to offer users with huge amounts of personalized services, and provide timely and reliable mobile intelligent nodes for the development of smart city and the Internet of Things (IoT).

The Qisi · smile interaction experience platform realizes industry-leading one infotainment controller with five split-screens, and supports the 8K screen interface function. The full-stack technologies also reflect FAW Hongqi’s overall R&D capabilities in intelligent cockpit, including hardware, operating system, and cloud-based platform vertical integration.

The hydrogen engine is developed based on FAW’s most advanced third-generation gasoline engine platform. It realizes world-class heat efficiency and achieves zero carbon emission and zero pollutant emission. As a new and sustainable hydrogen energy application technology pathway, the application of the hydrogen engine will contribute even more to industrial transformation and upgrading, as well as China’s action plan to fight air pollution, and the goal of carbon neutrality.

Taking independent innovation as the driving force for high-quality development and new round of competitive advantage, FAW Group is committed to producing “Chinese new noble delicacy” vehicles and lead home-grown automobile brands in intellectualization and internationalization.

FAW is a leading global manufacturer of quality passenger cars, trucks, and buses. Established in 1953, the company is China’s oldest and largest automotive group. Annual sales exceed three million units.